Allwyn has cemented its standing in the B2C side of the American betting, video gaming and home entertainment areas by finishing its majority acquisition of PrizePicks.

The Swiss-based company is now the complete owner of 62.3% PrizePIcks shares, equating to a stake of simply under $1.6 bn - though it is still subject to some post-closing changes and does not include specific performance-based earnouts.

Terms of Allwyn's bulk stake in PrizePicks were first inked back in September 2025 in an offer which valued the dream sports (DFS) platform at around $2.5 bn.

Prior to the allegation, Allwyn was active in the US however its operations there were largely B2B, alongside its contract to manage the Illinois state lottery game.

"We are delighted to support and take part in the next stage of PrizePicks' growth," stated Robert Chvatal, CEO of Allwyn.

"This investment advances Allwyn's method to develop a varied global home entertainment platform and substantially reinforces our presence in the United States.

"I anticipate working carefully with Mike and the gifted PrizePicks group to provide even more compelling experiences for fans around the world."

Allwyn's stake in forecasts

The acquisition of PrizePicks has developed Allwyn as one of the world's most dominant gambling PLCs - it is now the second largest gambling PLC globally after Flutter Entertainment and the largest listed lotto company worldwide.

This status was later declared by Allwyn's merger with OPAP, the operator of the Greek nationwide lotto and a major sports betting business in the Mediterranean nation. Allwyn and its parent company KKCG already maintained a stake in OPAP prior to this.

Since terms were concurred for a bulk takeover, PrizePicks has actually continued to concentrate on item advancement and growth into brand-new areas. The firm is already among the 2 greatest DFS platforms in the US, alongside Underdog Sports.

It now has brand-new horizons on its mind, however. Almost instantly after Allwyn got its bulk stake in PrizePicks, the DFS platform started taking the needed regulatory steps to go into the US forecasts markets area, and in November it penned handle Kalshi and Polymarket to introduce its own forecasts platform.

As forecasts are regulated by the Commodity Futures Trading Commission (CFTC), PrizePicks is successfully able to run this item nationally.

The firm has taken its Team Picks, a sports team-based outcome form of predictions very comparable to conventional win/lose sports betting markets, live in 30 states and the District of Columbia. It also has a 'Culture Picks' item, focusing on home entertainment and cultural occasions.

Mike Ybarra, CEO of PrizePicks, added: "Today marks a specifying moment for PrizePicks. Allwyn's global scale, operational expertise, and long-lasting approach make them an ideal partner as we continue to grow and develop.