Celebrating quality across the international betting and gaming market, the ceremony will highlight standout achievements from operators, market leaders, and providers across a broad spectrum of sectors, including payments, marketing, and platform development.

This year's edition has actually already exceeded, with the greatest number of elections ever received throughout its 37 varied classifications, reflecting the market's growing dedication to delivering exceptional performance.

Leading the shortlist are Pragmatic Play and Sportradar, each making seven nominations. Close competitors include BetConstruct and Betsson Group with 6 nominations each. Other standout candidates consist of Bragg Gaming, Campeon Gaming, Novibet, Playtech, and Top Bet, each protecting 5 nominations.

Returning to co-host the ceremony is football legend Peter Schmeichel, previous Manchester United goalkeeper and UEFA European Championship winner, who formerly brought his trademark charm to the phase in 2024.

The 2025 edition of the SBC Awards will also mark the very first year without dedicated affiliate categories. Instead, SBC will host a dedicated and broadened Affiliate Leaders Awards on Wednesday, 17th September, at the very same venue.

Discussing the upcoming SBC Awards event, Rasmus Sojmark, Founder and CEO of SBC, stated: "This market never stands still. New talent, ideas, and innovations are continuously altering the video game. The SBC Awards are our way of acknowledging those who are making a real effect and offering the community a moment to celebrate together."

In the operator classifications, along with Betsson Group's noteworthy six nominations, TotoGaming likewise stands out with 4 elections, consisting of Marketing Campaign of the Year and Innovation in Casino & Gaming Entertainment. Meanwhile, Kaizen Gaming and Campeón Gaming return to safeguard their titles in the Operator of the Year - Medium and Large categories, respectively.

The fiercely objected to Casino Operator of the Year category consists of names such as LeoVegas, Bally's, Codere Online, and Winbet. 1xBet, EstrelaBet, and Sportsbet.io are among the frontrunners for Sportsbook Operator of the Year.

In the operator and provider classifications, competitors for Employer of the Year includes Alea, Flutter Entertainment, Parimatch, and Play 'n GO, all intending to take the crown from reigning champs SOFTSWISS. The Socially Responsible Initiative of the Year category includes nominees such as Associação de Mulheres da Indústria do Gaming (AMIG), BGaming, EveryMatrix, and Pay4Fun.

The highly prepared for Leader of the Year award will be kept under covers up until the night, with nominees and the winner to be revealed live throughout the event.

In the payments and compliance categories, Noda and payabl. blaze a trail with elections in all 3 awards: Payment Solution of the Year, Payment Innovation of the Year, and Fraud & Compliance Solution of the Year. MiFinity, Monnet Payments, OKTO, Pay4Fun, Paysecure, and Trustly have also earned numerous nods across the .

The supplier categories, which will cover 22 awards, will include numerous brand-new additions this year, such as Aggregator of the Year and Crash Game of the Year.

Fast Lane and BETBY will seek to maintain their titles in Acquisition & Retention Partner and Esports Supplier of the Year, respectively. Meanwhile, Delasport, Evolution, Evoplay, iGP, Optimove, and Spotlight Sports Group are amongst the fifteen companies competing for the Industry Innovation of the Year award.

Soft2Bet will return in pursuit of back-to-back wins for Innovation in Casino Entertainment and Innovation in Mobile, while Digitain will aim to protect its title as Sportsbook Supplier of the Year.

The in-demand Platform Provider of the Year award features a strong field of contenders, consisting of EGT Digital, GiG, GR8 Tech, Sportingtech, and White Hat Gaming.

Continuing SBC's dedication to shining a light on the future stars of the market, the night will when again include 4 'Rising Star' awards: Rising Star in Casino, Rising Star in Sports Betting, Rising Star in Sports Betting Innovation/ Software, and Rising Star in Casino Innovation/ Software.

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The complete list of shortlisted companies is readily available on the SBC Awards website.

Please note that a separate ticket is needed for attending the event. You can discover the offered table and ticket choices here.