Play Alberta, the province's just regulated online casino and sportsbook, has actually signed 2 NHL players as official ambassadors. Calgary Flames goaltender Dustin Wolf and Edmonton Oilers forward Leon Draisaitl have joined as partners.

- Play Alberta partnered with NHL stars Leon Draisaitl and Dustin Wolf to promote accountable betting.

- The agreement will feature the players in educational materials and fan engagement events.

- The collaboration develops on existing deals Play Alberta accepts the Oilers and Flames companies.

This marks the very first time the platform has employed active expert athletes from Alberta's 2 NHL franchises. The offer will concentrate on promoting responsible gaming and neighborhood engagement initiatives throughout the province.

Under the contract, both professional athletes will help support responsible gaming programs, including Play Alberta's collaboration with GameSense. The players will appear in educational projects highlighting social responsibility and self-exclusion alternatives.

Alberta Gaming, Liquor and Cannabis (AGLC) vice president of video gaming Dan Keene said the initiative aims to enhance connections between Alberta's sports culture and responsible video gaming practices.

Play Alberta will also have unique fan meet-and-greets with Wolf and Draisaitl during the 2025-26 NHL season. The platform, which went beyond 434,000 player accounts and taped $275 million in net sales during the 2024-25 , sees the agreement as a way to grow both the exposure of the brand name and the awareness of player safety.

Play Alberta broadens sports partnerships with CFL's Edmonton Elks

Play Alberta's engagement with continues to grow beyond hockey. In May, the operator exposed a multi-year handle the Canadian Football League's Edmonton Elks, making Play Alberta the team's official sportsbook partner.

The partnership intends to increase fan engagement through interactive promotions, giveaway rewards, and fan activities. Under the contract, Commonwealth Stadium was likewise relabelled Play Alberta Field on all home days.

The alliance with the Elks belongs to Play Alberta's accountable play strategy, aligning with AGLC's GameSense education tools and Self-Exclusion efforts.

Players can access their online accounts to set adjustable limitations on deposits, losses, and wagering activity, promoting much safer play and greater transparency.

Alberta prepares for iGaming launch

Even as Play Alberta is the exclusive authorized service provider of online gaming across the province, modifications are impending. Dale Nally, minister responsible for video gaming policy and author of the iGaming Alberta Act, showed at the Canadian Gaming Summit that Alberta's regulated iGaming market might open in early 2026.

Nally's update modifies an earlier target of October 2025 but lines up with operator expectations. The structure will allow private gaming business to apply for licenses under an Ontario-style design. The brand-new Alberta iGaming Corporation will be the marketplace's regulator and conduct-and-manage body.

Consultations with land-based gambling establishments and First Nations neighborhoods are continuous, with the province emphasizing collaboration on key issues such as tax rates, advertising standards, and responsible gaming procedures. A provincewide self-exclusion system covering both online and land-based betting has currently been written into legislation.